CP Solutions Blog

Social Media Marketing to Attract Millennial Beer Drinkers

by Stephen Mulder | Mar 31, 2017 | Brewery Marketing

Social media marketing seems like it would be a perfect tool for an upstart brewery, brewpub, or beer bar trying to reach out to millennial drinkers—and indeed, it can be quite effective!

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How to Build an Effective Website for Your Brewery

by Stephen Mulder | Mar 30, 2017 | Brewery Marketing

There’s no one perfect way to design a brewery website. Many different styles, layouts, and even ways to organize your content can be successful—it all depends on what your goals are for your brewery, as well as your personal style and...

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The Importance of Online Reviews for Your Brewery

by Stephen Mulder | Mar 14, 2017 | Brewery Marketing

When it comes to convincing a new customer to walk through your brewpub door, the personal recommendation from a friend or family is still king. But online reviews aren’t very far behind—and unlike personal recommendations, they’re...

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How to Appeal to Beer Lovers Through Marketing

by Stephen Mulder | Mar 02, 2017 | Brewery Marketing

Today’s “beer lovers” are very different from the ones from a few decades ago. In that time, craft has taken off, and people are slowly turning away from corporate beer to smaller outfits—like yourself!—that source their ingredients...

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4 Reasons Why Your Business Needs a Blog (and 8 Tips to Make it Great)

by Stephen Mulder | Feb 27, 2017 | Content Marketing

Regardless of your industry, a regularly updated blog on your website is a key marketing tool that can really pay off for your business in the long run. Whether you’re a retailer, distributor, manufacturer, professional services...

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Finding New Craft Beer Markets at Community Festivals and Events

by Stephen Mulder | Feb 20, 2017 | Brewery Marketing

In a market that’s becoming more crowded and competitive by the day, craft brewers need all the help they can get, regardless of the size of your facility or your dreams. Maybe your ultimate goal is to distribute across the state,...

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Why You Should Introduce Your Next Craft Beer at a Festival

by Stephen Mulder | Feb 10, 2017 | Brewery Marketing

Beer and festivals often go hand in hand. Music, art, comedy, cultural events—festivals of all types bring people throughout the region together to celebrate, share some good vibes, and enjoy plenty of good food and drink. For a lot of...

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How to Grow Your Email Marketing List at Brewery Events

by Stephen Mulder | Feb 08, 2017 | Brewery Marketing

No matter who you are or how long you’ve been in business, your email list is one of the most powerful marketing and promotion tools at your disposal. The people on your list already know you, love what you do, are interested in great...

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Pros and Cons of Attending a Craft Beer Trade Show for Brewers

by Stephen Mulder | Feb 06, 2017 | Brewery Marketing

Attending a trade show can provide you with a major opportunity to expand and grow your brewery, gain industry knowledge, and make important (and profitable) contacts. But they can also be expensive, bewildering, frustrating, and...

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